Data Is The New Oil
Just like ‘Oil’, raw data isn’t that valuable, rather, the value is created when the data is gathered completely and accurately, connected to other relevant data, and done so promptly. When properly refined, usable data quickly becomes a decision-making tool, allowing organizations to react to market forces and be proactive in their decision making.
Similarly, for any website to increase traffic or rank high in the SERP, it needs the relevant data of its users visiting the website, this information/data will help optimize the website.
To have such data, it costs deary & also, the data cannot be easily analyzed/understood as it’s completely in cluttered form.
SpotSearch with its Real-time dashboard provides analytical information of your website, which helps gain deeper insights into your queries. With such information, promoting specific keywords & search results based on your preference will be helpful for the better optimization of the website which later would be helpful for the better ranking of the website on the SERP.
This Real-time processing of data helps in maintaining the track record of users & their behavior, which makes it easier for SpotSearch to provide relevant contextual information.