The advantages of enterprise mobility are numerous. For example, it allows employees to work remotely, improving their productivity. In addition, it enhances corporate data security and reduces organizational risk with better BYOD security strategies. It is therefore no surprise that today, businesses are taking initiatives to maximize their potential related to mobile and digital technologies. In fact, this has become mandatory as employees, customers and partners now expect to interact with the organizations immediately, regardless of the device, time or place.
While this expectation adds a competitive advantage to enterprises that can fulfil it, the future is likely to become even more connected, thanks to internet of things and M2M (machine-to-machine) communications. This means, businesses now need to go beyond ‘mobile first’ planning. By this we mean you need to develop a strategy that puts your business at the forefront of mobility.
You need to go beyond just creating mobile applications and services when it comes to deploying mobile technologies. While these efforts were tactical enough to address the need for people to remain connected 24*7 across various devices, they won’t suffice to make your business ready for the mobile journey of the future.
Today, we see more and more businesses are investing resources to create a mobile strategy that can successfully transform the enterprise, changing the way they run their business. In fact, businesses of all size and stature, ranging from small to big brands, are getting onto the enterprise mobility bandwagon to improve their ROI by combining mobile with cloud computing, big data and analytics capabilities. Even two tech giants, Apple and IBM have forged a global partnership to bring IBM’s big data/analytics to iPhone and iPad in order to transform enterprise mobility.
Mobile has become an inevitable part of our life. According to a U.N. Study, six billion out of seven billion people of the world have mobile phones. There has been a rapid shift in internet and media usage patterns and consumption in the recent years due to the trends of mobile-centric social networks, location based services, and mobile video companies etc. Facebook, for example, had around 1.44 billion mobile monthly active users as of the fourth quarter of 2015. All these trends are not only transforming industries but are also enabling new business models. Look at business models of SnapChat or Uber: Their primary channels are mobile apps whereas their desktop offerings are just add-ons. These new business models and the other existing megatrends like the internet of things, cloud, and big data etc. clearly indicate that mobility is becoming the primary way how people interact and get things done.
Investments on mobile technology have dramatically increased over the past few years.The latest IDC report also indicates that mobile technology spending is likely to reach $1.2 trillion by 2019; it was around $901 billion in 2014. The report also confirms that the lion’s share of this amount is consumed by smartphones and wireless data. And this is excluding consumer spending.
The study further found that:
- Professional service providers and process manufacturing industries will largely invest in mobile technologies, accounting around 17 percent of the total market growth.
- Consumer-centric industries including media, retail, personal and consumer service industries are using mobility to connect and engage with their customers with the intention of improving customers’ experience and boost loyalty.
This, in turn, also results in larger sales per customer. The study predicted that the consumer-centric industries will show the biggest growth in mobility.
What It Means for Your Business: All these studies along with many others indicate explosive growth in mobility, especially in combination with cloud computing and social media without showing any sign of drop in intensity in the near future. While it provides enormous opportunities to businesses, there are certain challenges as well. And to overcome those challenges businesses need to have a robust mobility strategy in order to be in a better position.
Most importantly, your mobility strategy must be flexible enough to change according to the current trends as mobile is very disruptive by nature. You will find new versions of operating systems going around in the market in every six months or so. Such changes require you to update not only your technology but also your mobile strategy quite frequently.
That said, never fall for an ad-hoc approach which lacks a concrete mobility strategy as businesses that adopted such an approach to enterprise mobility are often subjected to various risk factors, including but not limited to:
What you need is a proper road map for mobility such as conducting careful experimentation considering organization size and other factors that define both the business and technical aspects. You need to take a holistic approach instead of just focusing on one individual problem. This, however, requires you to have a mature yet flexible mobility strategy.
What will enterprise mobility look like in the next 3-5 years? With cloud and wearable technologies, enterprise mobility is gradually going beyond ‘mobile first’ approach, combining all these technologies to provide the ultimate user experience. In fact, the combination of internet of things, cloud and big data is changing the way we use mobile technologies. The experience is becoming more and more natural and intuitive, enabling new use cases. And this is happening across industries. Today, you don’t need a wallet to pay anymore, your smartphone can do that even more securely. Your mobile device is not just your phone; it now works as your computer, entertainment centre, calculator, camera, map and much more!
In order to cope with the growing market trends, businesses now need to create a robust mobile strategy bringing together the internet of things, cloud technology, and enterprise mobility. And while you are preparing yourself for such an all-inclusive mobility strategy, don’t forget about equally important factors like user experience, security, compliance, and manageability that play significant roles in expanding the potential of enterprise mobility.
Source: Jaykishan Panchal